As a digital marketing agency, we have seen many trends starting and maturing in 2019. From this list, We are picking five trends which we believe are going to impact and influence digital marketing trends in 2020.
Here are five digital marketing trends you need to pay attention in 2020.
By 2020, 50% of all searches across the internet will be voice-searches as per an article from Quoracreative. In this, 30% of all searches will be done using a device without a screen. With rapid mobile penetration, we see this trend rapidly picking up in India especially among Generation Z. According to Year in Search-India: Insights for Brands, Google has seen 270% YOY growth in the voice search queries.
There is no doubt Voice search is growing exponentially and is the future of search. But the analysis done by Uberall finds that 96 percent of businesses fail to meet the voice search readiness criteria. So we should be seeing a lot of catching up on this space in 2020.
Moment marketing is a marketing strategy of taking advantage of the trending topics or events to create viral content which helps brands to connect with the audience. Moment Marketing is not new in India. Amul has been a pioneer in this field for a long time. But in 2019, we saw the moment marketing growing big online. Many brands like Durex, Dunzo, Swiggy, Zomato created the buzz in their social media platforms with moment marketing.
3.TikTok Hashtag challenges with influencers
One platform which grew big in 2019 is TikTok. While the influencer marketing industry explored TikTok, Instagram remained the major platform for the content creators. But one branding activity that stood out in TikTok was the hashtag challenges. Hashtag challenge provided a simple way for brands to interact with a large audience.
Some of the successful campaigns which market noticed in 2019 were #swagstepchallenge, #smiledekhedeko and #thinkfresh7up. We expect this trend to grow considering the rapid growth TikTok currently enjoying.
4.AR Filters on Instagram Stories
Augmented Reality filters are the new trend on Instagram. In August 2019, Instagram opened up the Spark AR program for everyone to create AR filters which can be shared in Instagram stories. AR story filters are now available only on Instagram mobile applications. Brands are leveraging Instagram AR filters to engage with brand followers in various different creative ways.
According to the Hindu Business Line article, Indian AR/VR market is expected to grow at a compound annual growth rate (CAGR) of 76 percent over the next five years. For a digital marketer, this is an ideal tool to help brands connect them with their target audience. Try out some new cool AR filters.
The chatbot is the AI-backed instant messaging technology to interact with customers or site visitors in real-time. In addition to providing a faster resolution to customer queries and grievances, chatbots also help to reduce operational costs for organizations. By 2020, according to the Juniper Research, chatbots will help businesses save over $8 billion per annum and 80% of the business wants to have chatbots on their website.
The above 5 are the trends we believe will make a strong impact on digital marketing activities. What’s your top 5? Please share in the comments.
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