The Facebook carousel ad format permits you to showcase up to ten images or videos inside a single ad with each image or video with its own link. With more innovative space in an ad, you can highlight specific details about one product, showcase Unique products, promotion or service, or tell a story about your brand that develops over every carousel card.
Most of the time Facebook carousel ads are used for driving traffic to the website similar to Facebook lead ads. Carousel ads are ideal when you want to show different angles of a product to your audience. In the carousel campaign, you need to drive traffic to the right landing page to improve the conversation.
Facebook carousel ad examples.
How to Setup Facebook carousel ads
Create a campaign ad manager and select lead generation or Traffic objectives
Once you create a new campaign, you can select a marketing objective that supports the Carousel format—traffic, reach, brand awareness, lead generation, conversions, catalog sales or app install. Then you can continue with normal Facebook ad setups like creating a target audience, Placements, Budget & schedule. For more about this, you can read our previous blog: How to do cost-effective Facebook lead generation ads in 2020.
Create carousel ad
When you select the structure of your ads, choose the carousel format and you can select either video or image creative type. In the Media section, click Upload Image or video for your carousel cards or click Select Image or video to choose an image from your library of uploaded creatives and write the headline for your ad and the text that will be displayed with each image. You can also add the CTA(Call to Action) button for each image or video.
The best Facebook carousel ad practices
These are Facebook’s requirements for carousel ads. Facebook may not approve your ad for publishing if it doesn’t meet below ad specifications:
- Image/Video aspect ratio: 1:1 (square)
- Image/Thumbnail size: 1080 x 1080 pixels
- Headline: 40 characters
- Text: 125 characters
- Link description: 20 characters
- Number of cards: 2-10
- Max image size: 30MB
- Max video size: 4GB
- Max video length: 240 minutes
Please note that the image should not have more than 20% of the text. Facebook may reject your ad if your images have too much text. It can also impact the performance of ads.
Facebook carousel ads deliver a strong ad performance with multiple creative and multiple features or multiple offers. Facebook carousel ads are an effective tool for generating Facebook leads and Drive the traffic to your website.
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