Micro-influencers are individuals who have 10k to 50k followers on social media platforms. Most of the micro-influencers are active on Instagram, so it is not wrong to consider Instagram as the primary hub for the micro-influencers social activity.
They need not be celebrities, public figures, or experts. But, they are specialized in creating social media content based on their interest and commands trust among their followers. They might have fewer followers compared to the macro-influencers but they have a hyper-engaged audience.
Why micro-influencers matter for your marketing success?
Macro influencers represent the real and potential customers so they matter in your marketing success. Let us discuss the top reasons why micro-influencers are important.
1.High engagement rate
Micro-influencers have a higher engagement rate compared to the other categories of influencers. They have quality followers who are interested in their niche category. The market report from Markerly says that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases.
Image source: Markerly
2.Micro-influencers are ideal partners for medium scale brands
Most of the upcoming brands have a moderate marketing budget compared to larger brands. Micro-influencers are more affordable to medium brands as most collaboration happens due to the genuine interest of micro-influencers on products in their niche area. This opens up opportunities for collaboration and costs remain within the constraints of upcoming brands.
3.Micro-influencers have more credibility
Micro-influencers are very passionate and knowledgeable about their niche category and because of this, they are the most trusted sources of information and they are experts in their niche category. So their followers are more active in their contents and it gives a good rate of engagement.
Micro-influencers are cost-effective for the brands. Most of the micro-influencers are ready for barter collaboration and even paid collaborations to happen at a fraction of the cost compared to other marketing channels. So that brand can utilize the budget with multiple influencers and reach a wide audience.
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